Recent Articles

April 6, 2014 | 0 Comments |

In a new webcast on the state of online marketing for Microsoft Dynamics ISVs, our own Adam Berezin welcomed Scribe Software's Partner Marketing Director Heather Robinson and online marketing expert Marilou Barsam for a look at the media and messaging that go into reaching a targeted Dynamics audience with maximum efficiency and effectiveness.

 
July 19, 2013 | 0 Comments |

As an ISV in the Microsoft Dynamics ecosystem, wouldn’t it be great to know that your brand and marketing messages were reaching the right audiences – and also avoiding the wrong ones? Wouldn’t it be great to have that strong sense of comfort in knowing that finally, yes finally, there was a way for you to stop paying for ineffective and expensive advertising programs that are seen by too many of the wrong people?

 
May 15, 2013 | 0 Comments |

What does it take for an ISV to run a successful reseller channel? Paul Solski of AIM International lays out a challenging self-assessment that would test the channel management skills and performance of most ISVs.