About Us

GuidePoint Media owns and operates MSDynamicsWorld.com, the world's leading independent online resource for Microsoft Dynamics news and strategic information. MSDynamicsWorld.com publishes integrated content, provides virtual conferences ("Decisions"), and offers highly-targeted online lead generation programs to the Microsoft Dynamics community, worldwide.

Since its inception in 2007, the mission of GuidePoint Media, through MSDynamicsWorld.com, has been to provide engaged, intelligent marketing programs to Microsoft Dynamics ISVs. We want to move the ecosystem beyond list brokers, print ads, self-congratulatory marketing speak, and other antiquated, inefficient, and ineffective marketing techniques.  

We believe ISVs are at their best when they become thought leaders who put their best foot forward in front of the most engaged and targeted online audience. We achieve our client goals by building a trusted relationship with readers, and only promoting the most relevant and high quality ISV content in the right channels.

We help ISVs promote themselves as thought leaders by placing Dynamics ISVs and their key product and service ideas squarely in front of the right segments of our highly committed audience, whether they are trying to sell directly to end-users or develop relationships with new-found partners. 

The outcome: we deliver measurable marketing and sales results that help Dynamics ISVs generate highly-targeted sales leads, shorten sales cycles, and increase revenues.

Throughout 2011, MSDynamicsWorld.com’s online marketing programs generated more than 40,000 targeted sales leads for participating ISVs. 


Meet Our Three Partners:

Adam Berezin - Co-Founder and CEO

Adam is responsible for the strategic direction of the company, as well as leading all marketing and business development efforts. Prior to co-founding GuidePoint Media in 2007, Adam was responsible for new business development at Wellesley Information Services (WIS), a leading publisher of technical journals, magazines, newsletters and conferences for SAP professionals. At WIS, Adam developed highly-focused lead generation and brand awareness programs for the SAP partner community. Adam has also held senior business development positions at International Data Corporation (IDC) and Lightship Telecommunications. Adam has a degree in Economics from Wheaton College.

Jason Gumpert - Co-Founder and COO

Jason is responsible for providing the strategic direction of the company, as well as leading editorial, marketing, and product development initiatives. Prior to co-founding GuidePoint Media in 2007, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software developers, and spent some time in the pre-sales engineering organization. Jason has also held consulting positions at CSC Consulting and Monitor Group. Jason has a degree in Mathematics and Psychology from Colby College.

David Gumpert - Co-Founder and Editorial Advisor

David works in an advisory role for issues related to editorial activities and business strategy for GuidePoint Media, with the objective of assuring consistency with the overall mission and the goals of the company. In 1994 he co-founded an Internet company, NetMarquee Inc., which specialized in providing high-quality content and email services to major corporations like Symantec, Hewlett-Packard, and Microsoft, and was sold in late 1999 to Snyder Communications, a public company. David is a nationally acclaimed writer on entrepreneurship. He has authored and co-authored eight books on various aspects of business planning and starting a business. He has been an editor with Inc Magazine, and Harvard Business Review. David has a degree from the University of Chicago, an M.S. from the Columbia University Graduate School of Journalism, and is a graduate of the Harvard Business School's Owners/Presidents management program.