May 15, 2014 | 0 Comments | Branding, Content Marketing, Lead Generation, Microsoft Dynamics

May 9, 2014--GuidePoint Media, publisher of, the leading online news and information resource for the Microsoft Dynamics community, has joined the US Microsoft Dynamics team’s Marketing Services Bureau.

As a provider of a range of integrated marketing programs for Microsoft Dynamics ISVs and VARs, helps marketers build brand awareness, deliver a targeted message, and generate targeted leads in the Dynamics channel through opt-in interaction with tens of thousands of Dynamics users and partners. Marketing services include content-based lead generation, advertising, event sponsorships, and custom research-- all delivered to highly targeted audiences according to product interests, industry, role, and other factors.

July 19, 2013 | 0 Comments | Branding, Messaging

As an ISV in the Microsoft Dynamics ecosystem, wouldn’t it be great to know that your brand and marketing messages were reaching the right audiences – and also avoiding the wrong ones? Wouldn’t it be great to have that strong sense of comfort in knowing that finally, yes finally, there was a way for you to stop paying for ineffective and expensive advertising programs that are seen by too many of the wrong people?

Exhale and relax. Hyper-targeted advertising is here, and once you try it, you’ll never look at online (or print) advertising the same way.

April 16, 2013 | 0 Comments | Branding, Content Marketing

At we have updated our solution directory, and we want to take a moment to explain how we plan to use this platform to offer exciting new marketing options and benefits to Microsoft Dynamics ISVs.

Starting May 15, we will begin charging a small fee of $100 per month for ISVs to use the updated platform to list an unlimited number of solutions on the site and enjoy additional new marketing benefits. Those companies that do not wish to use the new platform will have their solutions removed from the site on or after that deadline. (Existing clients won't be charged for use of the new platform.)

Click here to sign up now and continue having your solutions listed without any interruptions.

January 2, 2013 | 0 Comments | Branding, Content Marketing, Email Marketing, Messaging, Microsoft Dynamics, Public Relations, Social Media
Convergence is the most newsworthy event of the year in the Microsoft Dynamics calendar and that holds true for (MSDW) readers, many of whom attend the event and thousands of others who flood our web site as we provide hour-by-hour reporting from the event as we did in 2012 and 2011.
May 15, 2012 | 0 Comments | Branding, Messaging

If you’ve ever talked to us about buying banner ads from us without any other marketing options, chances are you got a short speech in return explaining how we see ads as one small piece of a B2B marketer’s overall strategy to drive awareness, deliver a message, and generate targeted leads (yeah we know: blah blah blah).

April 30, 2012 | 0 Comments | Branding, Content Marketing, Public Relations

In my last post on writing press releases, I mentioned my view that a good one will have three main elements in order to resonate with the press – a clear news announcement, a demonstration of thought leadership or expertise, and a human interest angle. These elements are not the basis for any particular writing style or format – I’m just trying to get at the thought process of your media target audience (and their audience as well).

April 30, 2012 | 0 Comments | Branding, Content Marketing, Public Relations
From a public relations standpoint, most press releases leave me wondering why the ISVs bothered. There is little or nothing that is newsworthy in the bulk of them. A minority of the releases contain at least a nugget of useful information, while even fewer have enough real content to catch the attention of the press or the public.
March 26, 2012 | 0 Comments | Branding, Lead Generation, Virtual Events
Before diving in, ISVs need to understand that they are much different than in-person trade shows, and should therefore be treated as such. For example, it’s essential to realize that attendees can quickly navigate a virtual trade show with their mouse, and thus accomplish much more, in a shorter period time, than they can at an in-person trade show.
December 3, 2011 | 0 Comments | Branding, Social Media
Twitter is a strange beast. But is it a realistic marketing tool for Microsoft Dynamics ISVs? I think some extra text should help here, I'm having a good time writing this out and seeing if this wraps fine or if there is an issue here. Thanks very much for understanding.
November 11, 2011 | 0 Comments | Branding, Social Media
Social media, social media, social media! If you aren't using social media to promote your company and its solutions, people won't notice your existence. Or so we are being told. But is that really true? Or more to the point, are there special considerations for ISVs trying to gain marketing benefits from the social media?