August 9, 2011 | 0 Comments | Branding, Lead Generation, Virtual Events
t the end of a virtual Dynamics conference, you will likely experience different feelings. You may well feel let down that you can’t shuffle through a thick set of business cards. There certainly won’t have been a lot of hand shaking and eye contact with people strolling past your booth. It’s only when you access your data portal that you truly comprehend the key difference between having a booth at an on-site conference and at a virtual conference. While you’ll likely struggle to make sense of visitor information from the on-site conference, you’ll find a treasure trove of data in your virtual conference data portal.
April 21, 2011 | 0 Comments | Branding
Convergence is a great opportunity to have face to face, in-depth conversations with people who care about Dynamics products and ISV solutions. Sometimes you think you already understand the pressing issues, the business climate, and the market trends that people are thinking about. Other times you get a bit of a surprise.
January 4, 2011 | 0 Comments | Branding, Content Marketing, Lead Generation, Marketing Automation, Messaging, Social Media
Marketers can’t escape the call of the online marketing gurus – inbound marketing, outbound marketing, working the funnel, demand generation, social media b2b marketing, and so on. With the New Year upon us, there’s inevitably an itch to get moving, especially when you consider the possibility you might be missing out on an important new opportunity.
July 23, 2010 | 0 Comments | Branding, Lead Generation, Virtual Events
Virtual conferences and trade shows are hot. They are being touted as providing everything a real trade show or conference provides, except at much lower cost because of the absence of travel and expenses for fancy booths. But when you participate in a virtual event, you find out that it's actually much different than a "real" conference.
June 10, 2010 | 0 Comments | Branding, Lead Generation, VAR Partnerships
ISVs that truly understand what this means are more successful than those who don’t. It’s not difficult to train someone on how to go through the motion of selling something, but it’s almost impossible to make an outside group as passionate about selling it as your core team. You are the passionate product experts. Your main focus is on the health and well-being of your company.
April 14, 2010 | 0 Comments | Branding, Content Marketing, Messaging, Public Relations
Can press releases really help promote your new or upgraded products? With so many press releases floating around on the Internet, it may seem a waste of time to even invest the time in writing releases. But the reality is that the old-fashioned press releases can be a powerful tool for software companies in the Internet age...if used correctly.