Content Marketing

May 15, 2014 | 0 Comments | Branding, Content Marketing, Lead Generation, Microsoft Dynamics

May 9, 2014--GuidePoint Media, publisher of, the leading online news and information resource for the Microsoft Dynamics community, has joined the US Microsoft Dynamics team’s Marketing Services Bureau.

As a provider of a range of integrated marketing programs for Microsoft Dynamics ISVs and VARs, helps marketers build brand awareness, deliver a targeted message, and generate targeted leads in the Dynamics channel through opt-in interaction with tens of thousands of Dynamics users and partners. Marketing services include content-based lead generation, advertising, event sponsorships, and custom research-- all delivered to highly targeted audiences according to product interests, industry, role, and other factors.

April 6, 2014 | 0 Comments | Content Marketing, Lead Generation, Microsoft Dynamics

In a new webcast on the state of online marketing for Microsoft Dynamics ISVs, our own Adam Berezin welcomed Scribe Software's Partner Marketing Director Heather Robinson and online marketing expert Marilou Barsam for a look at the media and messaging that go into reaching a targeted Dynamics audience with maximum efficiency and effectiveness.

If you missed the live event, then check out the recording below to get the inside scoop on how successful marketers are delivering measurable results in the Microsoft Dynamics ecosystem. Listen in if you want to:

April 16, 2013 | 0 Comments | Branding, Content Marketing

At we have updated our solution directory, and we want to take a moment to explain how we plan to use this platform to offer exciting new marketing options and benefits to Microsoft Dynamics ISVs.

Starting May 15, we will begin charging a small fee of $100 per month for ISVs to use the updated platform to list an unlimited number of solutions on the site and enjoy additional new marketing benefits. Those companies that do not wish to use the new platform will have their solutions removed from the site on or after that deadline. (Existing clients won't be charged for use of the new platform.)

Click here to sign up now and continue having your solutions listed without any interruptions.

January 2, 2013 | 0 Comments | Branding, Content Marketing, Email Marketing, Messaging, Microsoft Dynamics, Public Relations, Social Media
Convergence is the most newsworthy event of the year in the Microsoft Dynamics calendar and that holds true for (MSDW) readers, many of whom attend the event and thousands of others who flood our web site as we provide hour-by-hour reporting from the event as we did in 2012 and 2011.
October 15, 2012 | 0 Comments | Content Marketing, Lead Generation, Marketing Automation

If you’re a Microsoft Dynamics ISV marketer and your marketing budget can be described as “let me check this year’s rates on the same marketing vehicles we’ve always used,” then chances are you’re not doing the more intelligent budget allocation that Michelle Glennie recommended in a recent Partner Marketing Group blog post.

May 15, 2012 | 0 Comments | Content Marketing, Email Marketing, Lead Generation, Marketing Automation

We recently added an exciting new lead nurturing feature to the content lead program, and the early results have been both encouraging and fascinating to watch.

The goal of the new nurture capability is pretty straight forward: to boost our readers' engagement in your brand and improve the marketing qualification of leads generated on MSDW. If a marketer can see a progression of meaningful interactions with leads, they can bring them back to their sales teams with more confidence and clarity.

April 30, 2012 | 0 Comments | Branding, Content Marketing, Public Relations

In my last post on writing press releases, I mentioned my view that a good one will have three main elements in order to resonate with the press – a clear news announcement, a demonstration of thought leadership or expertise, and a human interest angle. These elements are not the basis for any particular writing style or format – I’m just trying to get at the thought process of your media target audience (and their audience as well).

April 30, 2012 | 0 Comments | Branding, Content Marketing, Public Relations
From a public relations standpoint, most press releases leave me wondering why the ISVs bothered. There is little or nothing that is newsworthy in the bulk of them. A minority of the releases contain at least a nugget of useful information, while even fewer have enough real content to catch the attention of the press or the public.
April 13, 2012 | 0 Comments | Content Marketing, Lead Generation

If you’re a marketer in the Microsoft Dynamics ecosystem and you’ve talked to us about your marketing investments, chances are you’ve heard us respond to whatever you've said with “Have you considered investing in more white papers?” Hopefully it was relevant to the conversation.  If not, apologies because we’re true believers and it’s hard to throw us off message.

I don’t consider myself an evangelist by nature. But when the evidence over several years is staring you in the face through dozens of Dynamics ISV marketing campaigns and even more raw data out of the database, it’s hard to reach any conclusion other than this: Dynamics ISVs generate more content marketing leads with white papers than with all other types of content combined.

Here’s some download data for a recent 6 month period on

April 5, 2012 | 0 Comments | Content Marketing, Messaging, VAR Partnerships
Let’s face it, as an ISV you can probably name a handful of companies whose solutions provide a similar function to yours. Your solution is good, but so are theirs and you are all targeting the same end-users and partners. So how do you position your company as unique in a world of fierce competition? Stop selling people on the features and functions of your solution and start selling them on your most valuable asset—your team and its unique experience.