Content Marketing

March 3, 2012 | 0 Comments | Content Marketing, Lead Generation, VAR Partnerships
Fed up with inactive resellers of his company's solutions to Dynamics GP customers, one ISV is taking a stand: if you aren't helping us make the sale, you aren't getting a cut of the revenue. And to take it a step further, they are putting more effort into controlling their own destiny with more direct sales efforts.
February 11, 2011 | 0 Comments | Content Marketing, Lead Generation, Messaging
Ever more ISVs are using content--white papers, case studies, and articles--to helps sell their products. The process is sometimes referred to as" content syndication." But while content syndication can be a very powerful tool, it's not a simple or slam-dunk marketing technique.
January 4, 2011 | 0 Comments | Branding, Content Marketing, Lead Generation, Marketing Automation, Messaging, Social Media
Marketers can’t escape the call of the online marketing gurus – inbound marketing, outbound marketing, working the funnel, demand generation, social media b2b marketing, and so on. With the New Year upon us, there’s inevitably an itch to get moving, especially when you consider the possibility you might be missing out on an important new opportunity.
October 10, 2010 | 0 Comments | Content Marketing, Lead Generation, Messaging
Content-based marketing is a well-established technique for software companies to showcase their expertise. Typically, an executive writes an article about a particular business challenge that his or her company's software solves. The article showcases the company's expertise rather than a particular product.
June 7, 2010 | 0 Comments | Content Marketing, Lead Generation, Messaging
At we see a lot of editorial content, be it news articles, columns, interviews, how-to guidance, white papers. Moreover, we get to compare the readability, provocativeness, and effectiveness of all that content. One of the most interesting areas of comparison is with white papers that ISVs prepare to attract and connect with prospective customers.
April 17, 2010 | 0 Comments | Content Marketing, Messaging
When it comes to ISV marketing, we always stress the importance of thought leadership. A blog is the perfect place for you to position your organization as a thought leader and expert within your business and technology focus area.
April 14, 2010 | 0 Comments | Branding, Content Marketing, Messaging, Public Relations
Can press releases really help promote your new or upgraded products? With so many press releases floating around on the Internet, it may seem a waste of time to even invest the time in writing releases. But the reality is that the old-fashioned press releases can be a powerful tool for software companies in the Internet age...if used correctly.