CRM Strategy

June 27, 2012 | 0 Comments | CRM Strategy, Lead Generation, Marketing Automation, Sales Strategy, VAR Partnerships
As an ISV, or any B2B organization for that matter, your sales pipeline is a living, breathing entity—almost like a baby. It must be fed, nurtured, carefully looked after, and it requires attention constantly. Marketing is the fuel that powers any sales pipeline, because it provides the constant flow of leads that sustain it. As a marketer, how often do you need to be focused on generating leads? The answer is always. May sound obvious to some, but for many others it may not.
April 16, 2012 | 0 Comments | CRM Strategy, Lead Generation
As publishers of a technology information resource, we’re always curious where our community stands with regard to key shifts occurring in our space. One of the big developments in the last few years has been the explosion of interest in CRM (Customer Relationship Management) capabilities.