Email Marketing

January 2, 2013 | 0 Comments | Branding, Content Marketing, Email Marketing, Messaging, Microsoft Dynamics, Public Relations, Social Media
Convergence is the most newsworthy event of the year in the Microsoft Dynamics calendar and that holds true for (MSDW) readers, many of whom attend the event and thousands of others who flood our web site as we provide hour-by-hour reporting from the event as we did in 2012 and 2011.
May 30, 2012 | 0 Comments | Email Marketing, Lead Generation
How more segmenting and targeting of our reader communications has resulted in the best lead generation performance ever for our clients
May 15, 2012 | 0 Comments | Content Marketing, Email Marketing, Lead Generation, Marketing Automation

We recently added an exciting new lead nurturing feature to the content lead program, and the early results have been both encouraging and fascinating to watch.

The goal of the new nurture capability is pretty straight forward: to boost our readers' engagement in your brand and improve the marketing qualification of leads generated on MSDW. If a marketer can see a progression of meaningful interactions with leads, they can bring them back to their sales teams with more confidence and clarity.