Lead Generation

May 15, 2014 | 0 Comments | Branding, Content Marketing, Lead Generation, Microsoft Dynamics

May 9, 2014--GuidePoint Media, publisher of MSDynamicsWorld.com, the leading online news and information resource for the Microsoft Dynamics community, has joined the US Microsoft Dynamics team’s Marketing Services Bureau.

As a provider of a range of integrated marketing programs for Microsoft Dynamics ISVs and VARs, MSDynamicsWorld.com helps marketers build brand awareness, deliver a targeted message, and generate targeted leads in the Dynamics channel through opt-in interaction with tens of thousands of Dynamics users and partners. Marketing services include content-based lead generation, advertising, event sponsorships, and custom research-- all delivered to highly targeted audiences according to product interests, industry, role, and other factors.

April 6, 2014 | 0 Comments | Content Marketing, Lead Generation, Microsoft Dynamics

In a new webcast on the state of online marketing for Microsoft Dynamics ISVs, our own Adam Berezin welcomed Scribe Software's Partner Marketing Director Heather Robinson and online marketing expert Marilou Barsam for a look at the media and messaging that go into reaching a targeted Dynamics audience with maximum efficiency and effectiveness.

If you missed the live event, then check out the recording below to get the inside scoop on how successful marketers are delivering measurable results in the Microsoft Dynamics ecosystem. Listen in if you want to:

May 15, 2013 | 0 Comments | Lead Generation, Sales Strategy, VAR Partnerships

What does it take for an ISV to run a successful reseller channel? Paul Solski of AIM International lays out a challenging self-assessment that would test the channel management skills and performance of most ISVs.

And almost as interesting as Paul’s excellent quiz is the response of one of our readers.  A sales and marketing manager for a Microsoft Dynamics reseller, the reader manages his company’s ISV relationships and drives home the importance of Solski’s points by sharing his perspective - without mincing words.

October 15, 2012 | 0 Comments | Content Marketing, Lead Generation, Marketing Automation

If you’re a Microsoft Dynamics ISV marketer and your marketing budget can be described as “let me check this year’s rates on the same marketing vehicles we’ve always used,” then chances are you’re not doing the more intelligent budget allocation that Michelle Glennie recommended in a recent Partner Marketing Group blog post.

August 15, 2012 | 0 Comments | Lead Generation

Every lead has a cost, but it’s not always easy to calculate. Leads have different price tags when they are acquired, and then that price can increase as they continue to be nurtured along through life with follow up calls, time with sales reps, and the like. And somewhere within that mix you should be able to render some fairly reasonable cost-per-lead numbers.

But what are those costs, exactly? The most common leads for Microsoft Dynamics ISVs that we talk to still come from one of two places – in-person conferences or pay-per-click (PPC) ads on Google and the like. Both of these sources, while not exactly cutting edge these days, should make it easy to know your cost per lead. But we still see that quite often even the most basic cost calculations don’t emerge in a meaningful way.

June 27, 2012 | 0 Comments | CRM Strategy, Lead Generation, Marketing Automation, Sales Strategy, VAR Partnerships
As an ISV, or any B2B organization for that matter, your sales pipeline is a living, breathing entity—almost like a baby. It must be fed, nurtured, carefully looked after, and it requires attention constantly. Marketing is the fuel that powers any sales pipeline, because it provides the constant flow of leads that sustain it. As a marketer, how often do you need to be focused on generating leads? The answer is always. May sound obvious to some, but for many others it may not.
May 30, 2012 | 0 Comments | Email Marketing, Lead Generation
How more segmenting and targeting of our reader communications has resulted in the best lead generation performance ever for our clients
May 15, 2012 | 0 Comments | Content Marketing, Email Marketing, Lead Generation, Marketing Automation

We recently added an exciting new lead nurturing feature to the MSDynamicsWorld.com content lead program, and the early results have been both encouraging and fascinating to watch.

The goal of the new nurture capability is pretty straight forward: to boost our readers' engagement in your brand and improve the marketing qualification of leads generated on MSDW. If a marketer can see a progression of meaningful interactions with leads, they can bring them back to their sales teams with more confidence and clarity.

April 16, 2012 | 0 Comments | CRM Strategy, Lead Generation
As publishers of a technology information resource, we’re always curious where our community stands with regard to key shifts occurring in our space. One of the big developments in the last few years has been the explosion of interest in CRM (Customer Relationship Management) capabilities.
April 13, 2012 | 0 Comments | Content Marketing, Lead Generation

If you’re a marketer in the Microsoft Dynamics ecosystem and you’ve talked to us about your marketing investments, chances are you’ve heard us respond to whatever you've said with “Have you considered investing in more white papers?” Hopefully it was relevant to the conversation.  If not, apologies because we’re true believers and it’s hard to throw us off message.

I don’t consider myself an evangelist by nature. But when the evidence over several years is staring you in the face through dozens of Dynamics ISV marketing campaigns and even more raw data out of the MSDynamicsWorld.com database, it’s hard to reach any conclusion other than this: Dynamics ISVs generate more content marketing leads with white papers than with all other types of content combined.

Here’s some download data for a recent 6 month period on MSDynamicsWorld.com: