Lead Generation

July 23, 2010 | 0 Comments | Branding, Lead Generation, Virtual Events
Virtual conferences and trade shows are hot. They are being touted as providing everything a real trade show or conference provides, except at much lower cost because of the absence of travel and expenses for fancy booths. But when you participate in a virtual event, you find out that it's actually much different than a "real" conference.
June 25, 2010 | 0 Comments | Lead Generation
If you’ve ever watched the guys and gals selling mops and blenders and cleaning fluids on late-night infomercials, you’ll quickly notice that, no matter what they’re pitching, they have one thing in common.
June 10, 2010 | 0 Comments | Branding, Lead Generation, VAR Partnerships
ISVs that truly understand what this means are more successful than those who don’t. It’s not difficult to train someone on how to go through the motion of selling something, but it’s almost impossible to make an outside group as passionate about selling it as your core team. You are the passionate product experts. Your main focus is on the health and well-being of your company.
June 7, 2010 | 0 Comments | Content Marketing, Lead Generation, Messaging
At MSDynamicsWorld.com we see a lot of editorial content, be it news articles, columns, interviews, how-to guidance, white papers. Moreover, we get to compare the readability, provocativeness, and effectiveness of all that content. One of the most interesting areas of comparison is with white papers that ISVs prepare to attract and connect with prospective customers.
May 10, 2010 | 0 Comments | Lead Generation
Perhaps you’ve heard the statement, “At the end of the day, it’s all about leads.” This is true to a large extent, but at the end of the day, it’s also about your cost per lead. Successful ISV marketers know how many leads that they received from each marketing program, as well as how much each lead costs them to acquire.
April 8, 2010 | 0 Comments | Lead Generation
In our daily conversations with ISVs, we’ve noticed some common trends in their marketing strategies. Some of these trends lead toward success, while others seem to lead to stagnation, if not outright failure. What separates a successful ISV who’s able to consistently generate new customers and VAR partnerships, from a struggling ISV who can’t seem to get it right?