Marketing Automation

October 15, 2012 | 0 Comments | Content Marketing, Lead Generation, Marketing Automation

If you’re a Microsoft Dynamics ISV marketer and your marketing budget can be described as “let me check this year’s rates on the same marketing vehicles we’ve always used,” then chances are you’re not doing the more intelligent budget allocation that Michelle Glennie recommended in a recent Partner Marketing Group blog post.

June 27, 2012 | 0 Comments | CRM Strategy, Lead Generation, Marketing Automation, Sales Strategy, VAR Partnerships
As an ISV, or any B2B organization for that matter, your sales pipeline is a living, breathing entity—almost like a baby. It must be fed, nurtured, carefully looked after, and it requires attention constantly. Marketing is the fuel that powers any sales pipeline, because it provides the constant flow of leads that sustain it. As a marketer, how often do you need to be focused on generating leads? The answer is always. May sound obvious to some, but for many others it may not.
May 15, 2012 | 0 Comments | Content Marketing, Email Marketing, Lead Generation, Marketing Automation

We recently added an exciting new lead nurturing feature to the content lead program, and the early results have been both encouraging and fascinating to watch.

The goal of the new nurture capability is pretty straight forward: to boost our readers' engagement in your brand and improve the marketing qualification of leads generated on MSDW. If a marketer can see a progression of meaningful interactions with leads, they can bring them back to their sales teams with more confidence and clarity.

January 4, 2011 | 0 Comments | Branding, Content Marketing, Lead Generation, Marketing Automation, Messaging, Social Media
Marketers can’t escape the call of the online marketing gurus – inbound marketing, outbound marketing, working the funnel, demand generation, social media b2b marketing, and so on. With the New Year upon us, there’s inevitably an itch to get moving, especially when you consider the possibility you might be missing out on an important new opportunity.
November 15, 2010 | 0 Comments | Lead Generation, Marketing Automation, Virtual Events
One of the top items on every ISV’s wish list in these tricky economic times is how to generate more sales leads. While everyone seems to want more leads, do you know what you’d do if you were deluged with sales leads?
September 7, 2010 | 0 Comments | Lead Generation, Marketing Automation
I wrote previously about how dangerous it is in this day and age for Microsoft Dynamics ISVs to rely exclusively on well-worn marketing techniques--that is, an inclination to stay with the tried-and-true marketing approaches, even when they've stopped being very "true." Here are four ways to get out of your marketing rut: