Public Relations

January 2, 2013 | 0 Comments | Branding, Content Marketing, Email Marketing, Messaging, Microsoft Dynamics, Public Relations, Social Media
Convergence is the most newsworthy event of the year in the Microsoft Dynamics calendar and that holds true for (MSDW) readers, many of whom attend the event and thousands of others who flood our web site as we provide hour-by-hour reporting from the event as we did in 2012 and 2011.
April 30, 2012 | 0 Comments | Branding, Content Marketing, Public Relations

In my last post on writing press releases, I mentioned my view that a good one will have three main elements in order to resonate with the press – a clear news announcement, a demonstration of thought leadership or expertise, and a human interest angle. These elements are not the basis for any particular writing style or format – I’m just trying to get at the thought process of your media target audience (and their audience as well).

April 30, 2012 | 0 Comments | Branding, Content Marketing, Public Relations
From a public relations standpoint, most press releases leave me wondering why the ISVs bothered. There is little or nothing that is newsworthy in the bulk of them. A minority of the releases contain at least a nugget of useful information, while even fewer have enough real content to catch the attention of the press or the public.
April 14, 2010 | 0 Comments | Branding, Content Marketing, Messaging, Public Relations
Can press releases really help promote your new or upgraded products? With so many press releases floating around on the Internet, it may seem a waste of time to even invest the time in writing releases. But the reality is that the old-fashioned press releases can be a powerful tool for software companies in the Internet age...if used correctly.