Social Media

January 2, 2013 | 0 Comments | Branding, Content Marketing, Email Marketing, Messaging, Microsoft Dynamics, Public Relations, Social Media
Convergence is the most newsworthy event of the year in the Microsoft Dynamics calendar and that holds true for (MSDW) readers, many of whom attend the event and thousands of others who flood our web site as we provide hour-by-hour reporting from the event as we did in 2012 and 2011.
December 3, 2011 | 0 Comments | Branding, Social Media
Twitter is a strange beast. But is it a realistic marketing tool for Microsoft Dynamics ISVs? I think some extra text should help here, I'm having a good time writing this out and seeing if this wraps fine or if there is an issue here. Thanks very much for understanding.
November 18, 2011 | 0 Comments | Messaging, Social Media
The word “social” is an important modifier for “social media.” It suggests socializing, which is something we tend to focus on mostly outside of work. But if your work is an important part of your life, as it is for most owners and executives of ISVs, well, then, you are likely socializing at work as well. Socializing as in networking and marketing, and selling and recruiting. For socializing in the work sense, LinkedIn is an important place to be.
November 11, 2011 | 0 Comments | Branding, Social Media
Social media, social media, social media! If you aren't using social media to promote your company and its solutions, people won't notice your existence. Or so we are being told. But is that really true? Or more to the point, are there special considerations for ISVs trying to gain marketing benefits from the social media?
January 4, 2011 | 0 Comments | Branding, Content Marketing, Lead Generation, Marketing Automation, Messaging, Social Media
Marketers can’t escape the call of the online marketing gurus – inbound marketing, outbound marketing, working the funnel, demand generation, social media b2b marketing, and so on. With the New Year upon us, there’s inevitably an itch to get moving, especially when you consider the possibility you might be missing out on an important new opportunity.