May 15, 2014 | 0 Comments | Branding, Content Marketing, Lead Generation, Microsoft Dynamics

May 9, 2014--GuidePoint Media, publisher of, the leading online news and information resource for the Microsoft Dynamics community, has joined the US Microsoft Dynamics team’s Marketing Services Bureau.

As a provider of a range of integrated marketing programs for Microsoft Dynamics ISVs and VARs, helps marketers build brand awareness, deliver a targeted message, and generate targeted leads in the Dynamics channel through opt-in interaction with tens of thousands of Dynamics users and partners. Marketing services include content-based lead generation, advertising, event sponsorships, and custom research-- all delivered to highly targeted audiences according to product interests, industry, role, and other factors.

April 6, 2014 | 0 Comments | Content Marketing, Lead Generation, Microsoft Dynamics

In a new webcast on the state of online marketing for Microsoft Dynamics ISVs, our own Adam Berezin welcomed Scribe Software's Partner Marketing Director Heather Robinson and online marketing expert Marilou Barsam for a look at the media and messaging that go into reaching a targeted Dynamics audience with maximum efficiency and effectiveness.

If you missed the live event, then check out the recording below to get the inside scoop on how successful marketers are delivering measurable results in the Microsoft Dynamics ecosystem. Listen in if you want to:

July 19, 2013 | 0 Comments | Branding, Messaging

As an ISV in the Microsoft Dynamics ecosystem, wouldn’t it be great to know that your brand and marketing messages were reaching the right audiences – and also avoiding the wrong ones? Wouldn’t it be great to have that strong sense of comfort in knowing that finally, yes finally, there was a way for you to stop paying for ineffective and expensive advertising programs that are seen by too many of the wrong people?

Exhale and relax. Hyper-targeted advertising is here, and once you try it, you’ll never look at online (or print) advertising the same way.

May 15, 2013 | 0 Comments | Lead Generation, Sales Strategy, VAR Partnerships

What does it take for an ISV to run a successful reseller channel? Paul Solski of AIM International lays out a challenging self-assessment that would test the channel management skills and performance of most ISVs.

And almost as interesting as Paul’s excellent quiz is the response of one of our readers.  A sales and marketing manager for a Microsoft Dynamics reseller, the reader manages his company’s ISV relationships and drives home the importance of Solski’s points by sharing his perspective - without mincing words.

April 16, 2013 | 0 Comments | Branding, Content Marketing

At we have updated our solution directory, and we want to take a moment to explain how we plan to use this platform to offer exciting new marketing options and benefits to Microsoft Dynamics ISVs.

Starting May 15, we will begin charging a small fee of $100 per month for ISVs to use the updated platform to list an unlimited number of solutions on the site and enjoy additional new marketing benefits. Those companies that do not wish to use the new platform will have their solutions removed from the site on or after that deadline. (Existing clients won't be charged for use of the new platform.)

Click here to sign up now and continue having your solutions listed without any interruptions.

January 2, 2013 | 0 Comments | Branding, Content Marketing, Email Marketing, Messaging, Microsoft Dynamics, Public Relations, Social Media
Convergence is the most newsworthy event of the year in the Microsoft Dynamics calendar and that holds true for (MSDW) readers, many of whom attend the event and thousands of others who flood our web site as we provide hour-by-hour reporting from the event as we did in 2012 and 2011.
December 16, 2012 | 0 Comments | Microsoft Dynamics

2012 has been's best year yet in terms of unique visitors, page views, and new reader signups, with each of those metrics up at least 30% compared to 2011. I attribute much of that to publishing more and better Microsoft Dynamics focused content from experts in the community than ever before. We at MSDW are thankful for the opportunity to work with so many driven and accomplished industry experts.

October 15, 2012 | 0 Comments | Content Marketing, Lead Generation, Marketing Automation

If you’re a Microsoft Dynamics ISV marketer and your marketing budget can be described as “let me check this year’s rates on the same marketing vehicles we’ve always used,” then chances are you’re not doing the more intelligent budget allocation that Michelle Glennie recommended in a recent Partner Marketing Group blog post.

September 19, 2012 | 0 Comments | Webcasts

We're several weeks into the Fall 2012 webcast calendar now and there are many more exciting weeks still to go.  We've had hundreds of attendees join this fall's events so far, and we thank them for taking time out of busy September schedules to be a part of it.  But who are these people?  

Here are a couple of Wordle clouds that should offer a better idea of who is attending MSDW events based on job title and industry.  These lists are not totally comprehensive through today's latest session, but the results are reflective of the overall trend.

Attendees by Job Title

Attendee Job Titles Webcasts

August 28, 2012 | 0 Comments | Microsoft Dynamics, Virtual Events, Webcasts

Starting September 5, we’re undertaking an exciting new initiative on – a series of live, highly focused expert webcasts on the strategic business topics that our readers care most about.

These webcasts will be different from our typical Decisions virtual events in a few important ways: