Strategy

March 26, 2012 | 0 Comments | Branding, Lead Generation, Virtual Events
Before diving in, ISVs need to understand that they are much different than in-person trade shows, and should therefore be treated as such. For example, it’s essential to realize that attendees can quickly navigate a virtual trade show with their mouse, and thus accomplish much more, in a shorter period time, than they can at an in-person trade show.
 
March 3, 2012 | 0 Comments | Content Marketing, Lead Generation, VAR Partnerships
Fed up with inactive resellers of his company's solutions to Dynamics GP customers, one ISV is taking a stand: if you aren't helping us make the sale, you aren't getting a cut of the revenue. And to take it a step further, they are putting more effort into controlling their own destiny with more direct sales efforts.
 
December 3, 2011 | 0 Comments | Branding, Social Media
Twitter is a strange beast. But is it a realistic marketing tool for Microsoft Dynamics ISVs? I think some extra text should help here, I'm having a good time writing this out and seeing if this wraps fine or if there is an issue here. Thanks very much for understanding.
 
November 18, 2011 | 0 Comments | Messaging, Social Media
The word “social” is an important modifier for “social media.” It suggests socializing, which is something we tend to focus on mostly outside of work. But if your work is an important part of your life, as it is for most owners and executives of ISVs, well, then, you are likely socializing at work as well. Socializing as in networking and marketing, and selling and recruiting. For socializing in the work sense, LinkedIn is an important place to be.
 
November 11, 2011 | 0 Comments | Branding, Social Media
Social media, social media, social media! If you aren't using social media to promote your company and its solutions, people won't notice your existence. Or so we are being told. But is that really true? Or more to the point, are there special considerations for ISVs trying to gain marketing benefits from the social media?
 
September 14, 2011 | 0 Comments |
Partners specializing in Microsoft Dynamics are increasingly looking to ISVs to help extend application capabilities, but partners are also becoming ever more demanding in the criteria they use to assess ISVs from the perspective of the business relationship.
 
August 9, 2011 | 0 Comments | Branding, Lead Generation, Virtual Events
t the end of a virtual Dynamics conference, you will likely experience different feelings. You may well feel let down that you can’t shuffle through a thick set of business cards. There certainly won’t have been a lot of hand shaking and eye contact with people strolling past your booth. It’s only when you access your data portal that you truly comprehend the key difference between having a booth at an on-site conference and at a virtual conference. While you’ll likely struggle to make sense of visitor information from the on-site conference, you’ll find a treasure trove of data in your virtual conference data portal.
 
April 21, 2011 | 0 Comments | Branding
Convergence is a great opportunity to have face to face, in-depth conversations with people who care about Dynamics products and ISV solutions. Sometimes you think you already understand the pressing issues, the business climate, and the market trends that people are thinking about. Other times you get a bit of a surprise.
 
March 6, 2011 | 0 Comments | Lead Generation
If you like raspberries, you know it's best to eat them while they are fresh, since they don't keep real well. After just a few days, they're usually squishy and sometimes even moldy. Sales leads aren't much different. They need to be "consumed" quickly, because after some relatively brief amount of time, they tend to lose their promise.
 
February 11, 2011 | 0 Comments | Content Marketing, Lead Generation, Messaging
Ever more ISVs are using content--white papers, case studies, and articles--to helps sell their products. The process is sometimes referred to as" content syndication." But while content syndication can be a very powerful tool, it's not a simple or slam-dunk marketing technique.
 

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